NARS Boutique Opens at The Shops Buckhead Atlanta
March 31, 2016
Atlanta Journal Constitution
When François Nars launched his eponymous makeup line with a collection of 12 lipsticks, he wanted women to look and feel beautiful and sexy…and he wanted to give his newly launched brand a strong identity.
Fast forward twenty years and NARS product names like Orgasm, Fire Down Below and Dragon Girl, are practically part of the general lexicon.
In April, Nars, who now serves as creative director of the brand, brings his brand of sexy to Atlanta. The Fabien Baron designed NARS boutique at the Shops Buckhead Atlanta is 1,400 square feet of black and white minimalist joy, accented with NARS’ signature Jungle Red — one of the original lipstick colors that launched the brand.
“When François Nars launched his initial collection of 12 lipsticks in 1994, he had visions of opening a namesake boutique,” said Barbara Calcagni, President of NARS Cosmetics.
“We know our products resonate strongly with the community in Atlanta, so it felt right to open a boutique where we can deliver the ultimate NARS experience,” she said. The brand has experienced 36 percent growth in the Atlanta market and opening a local boutique is part of the strategy to continue that momentum.
In 2011, Nars found the perfect location for his first boutique in New York’s West Village at 413 Bleecker. “NARS has grown tremendously as a brand since we opened the first boutique on Bleecker Street. Today, each boutique still has that personal touch and we modify the design of each boutique to fit into the city and environment,” said Calcagni.
For Atlanta consumers, the boutique offers the opportunity to immerse themselves in the world of NARS. Full story can be found here.