American brand, Warby Parker is a designer eyewear company founded in 2010 by college students who realized glasses were overpriced for many consumers. They created Warby Parker and began designing glasses in-house and selling them directly to customers to avoid retail markups. Additionally, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need. Buckhead Atlanta will be home to the first Warby Parker retail shop in Atlanta.
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